Google has recently announced the introduction of ‘ Google rich cards’. Rich cards are built on the shoulder of its predecessor ‘rich snippets’. The idea behind this updated search result format is to improve the mobile experience of the user.
The usability improvement focuses on Google’s understanding that users are looking for a simplified process. Instead of scrolling through each result to see which text best matches their query, the user can swipe left or right through a carousel of results displaying enriched images and pick accordingly.
As many updates go, the process rolls out over a period of time, rich cards are no exception. Currently, rich cards will be available for movies and recipes for searches done in English on Google.com.
This update is good for users because it will enable them to find the result they are looking for with ease. The update helps business owners because they are more likely to reach their target audience. Lastly, not only does Google benefit from added user experience, they also reap the financial benefits of running ads on the search results.
Focusing on relevant visuals is certainly a step in the right direction to improve usability, don’t you think?