Awesome Infographic- Which Test Should You Use?

We all want to create the best user experience possible, but how do we make that happen? Usability and A/B Testing both offer valuable insight into how to improve your business’s website, but it can sometimes be difficult to figure out which kind of test will provide the greatest benefit.

This infographic by Above the Fold helps those choosing between A/B and Usability figure out which test is right for them. It really does a good job of breaking this complex issue down into simple points.

If your question is “How Many?” then A/B Testing is probably the right way to go, but if your question is “Why?” then you should probably consider usability testing. The graphic also provides a list of sample questions to set you on the right track to improving UX.


Jessica is the Lead Author & Editor of UsabilityLab Blog. Jessica writes for the UsabilityLab blog to create a source for news and discussion about some of the issues, challenges, news, and ideas relating to usability.