The key to intuitive usability is giving the customer what they want. An intuitive webpage/software implies that your user navigates through it with as little effort as possible.
Here are two of the most important points for improving the usability of your website.
#1- Understand User Objectives
Without an excellent understanding of your user objectives, it will be nearly impossible to make your site intuitive. To discover user objectives, you need to complete extensive customer research. Online surveys, using platforms like Survey Monkey and Fluid Surveys, are a cost effective and easy way to collect customer data.
If you want to find out more about your customers objectives you can conduct user testing. This will not only show you what they want to achieve from your website, but it will also demonstrate how, in practice, they really use it.
User testing and questionnaires are important because often, our assumptions user end-goals are incorrect.
Finally, check out the ‘intuitiveness’ of your competitors’ sites. Look for both those things which make the website more intuitive and also the problems that make the website harder to use. Creating a site, which is more intuitive than your competitors will give you a clear advantage in the market!
#2- Ensure Your Site is ‘Scimable’
Users people will not actually read all of the content on your web page. Instead, you want to make it scannable, so that it is easier to navigate and more visually interesting. Decide what the main points are for the particular web page and ensure that they stand out.
The viewer should not need to look through an entire page of content in order to find out what they need to do next. In general, you also want to reduce the amount of content that it is on the page. Once you have decided what is to be included on the webpage, go back over it and see what you can trim. If it is not essential, then remove it.
Keeping the text to a minimum is important because you want to leave plenty of white space. The white space will allow the important elements on the page to stand out.
And finally, when choosing between clarity and creativity opt for clarity every time. The most important thing is that viewers understand what it is written, even if it is less stimulating.
Conclusion
The two most important points when designing a website for intuitive usability is to understand clearly what your users are trying to achieve and to make the website easily readable. In order to understand your user, you need to ask them and to test how they use your website. To make the site easier to navigate and more visually interesting, you should remove unnecessary elements and ensure that the most important points can be easily found. A site which is intuitive doesn’t need to be complicated- it simply needs to facilitate the users objectives in the easiest way possible.
