By: Jessica @UsabilityL Miller
Conversion marketing is the process of turning site visitors into paying customers. Finding strategies for increasing conversion rates are important because many sites typically have low conversion rates if no special care is given to it.
This infographic by LunaMetrics offers 10 steps on how to use usability tests to increase conversion rates. The first step is to identify what is relevant as the source of conversion and finding any problem areas. For instance, you may wish to increase sales or simply increase page views. Developing user tests help provide additional data about the weak areas in your product. Having users follow through practical tasks reveal any problems that may need to be fixed.
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