Intriguing Infographic: Should You Use an A/B Split Testing or Usability Testing?

This infographic by Above the Fold Designs brings up several important questions, which relate to the decision of which test to use –  an A/B Split test, or a Usability test. The A/B Split test usually fits those who are interested in call-to-action causes, in which layout generates more sales, etc. The usability test asks questions about the effectiveness of their website’s user experience, and the way their users think and navigate through it.


Jessica is the Lead Author & Editor of UsabilityLab Blog. Jessica writes for the UsabilityLab blog to create a source for news and discussion about some of the issues, challenges, news, and ideas relating to usability.